Case Study: Success in Upgrade Email Marketing Acquisitions


Case Study: Success in Upgrade Email Marketing Acquisitions

UpGrad is one of India’s largest online education platforms specializes in providing industry-relevant programs for professionals.
The primary objective of the campaign is to get the eligible & Interested candidates through delivered leads. We delivered 3
Programs of Upgrad( DM, IMT,SPJIMR).

Why Advolt:

  • Advolt Professionals are frequently looking for ways to advance their careers and achieve greater success, making upGrad's 'lifelong learning' concept ideal.
  • Advolt Targeting features are 2x more intent-driven and 1.7x more receptive to ads, which presents an opportunity for upGrad to generate better engagement with aspirational content.


In order to address certain job titles, functions, behaviours, and interests, they used a sophisticated targeting technique in their lead generation campaigns. To reach and cultivate net-new prospective learners, they achieved a good balance between organic content and sponsored articles. Adopted an always-on content marketing strategy, customising information for each stage of the learner's decision-making process. Campaign KPIs were consistently watched, and messaging, creatives, and targeting were all tweaked to hit the sweet spot.


  • 67% increase in organic leads every month
  • 2.3X lift in brand awareness
  • 20% decrease in cost-per-lead
  • 2X effeciancy in the lead-to-enrolment numbers

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