UpGrad is one of India’s largest online education platforms specializes in providing industry-relevant programs for professionals.
The primary objective of the campaign is to get the eligible & Interested candidates through delivered leads. We delivered 3
Programs of Upgrad( DM, IMT,SPJIMR).
In order to address certain job titles, functions, behaviours, and interests, they used a sophisticated targeting technique in their lead generation campaigns. To reach and cultivate net-new prospective learners, they achieved a good balance between organic content and sponsored articles. Adopted an always-on content marketing strategy, customising information for each stage of the learner's decision-making process. Campaign KPIs were consistently watched, and messaging, creatives, and targeting were all tweaked to hit the sweet spot.