UpGrad is one of India’s largest online education platforms specializes in providing industry-relevant programs for professionals.
The primary objective of the campaign is to get the eligible & Interested candidates through delivered leads. We delivered 3
Programs of Upgrad( DM, IMT,SPJIMR).

Why Advolt:

• Advolt Professionals are frequently looking for ways to advance their careers and achieve greater success, making upGrad's 'lifelong learning' concept ideal.
• Advolt Targeting features are 2x more intent-driven and 1.7x more receptive to ads, which presents an opportunity for upGrad to generate better engagement with aspirational content.

Solutions:

In order to address certain job titles, functions, behaviours, and interests, they used a sophisticated targeting technique in their lead generation campaigns. To reach and cultivate net-new prospective learners, they achieved a good balance between organic content and sponsored articles. Adopted an always-on content marketing strategy, customising information for each stage of the learner's decision-making process. Campaign KPIs were consistently watched, and messaging, creatives, and targeting were all tweaked to hit the sweet spot.

Results:  

• 67% increase in organic leads every month
• 2.3X lift in brand awareness
• 20% decrease in cost-per-lead
• 2X effeciancy in the lead-to-enrolment numbers